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OneKey MLS CEO: 'MLS can’t take its value for granted'

Created at 31 Aug · 7:41 PM1 source↑ Market-relevant
IN SHORT

OneKey MLS CEO Richard Haggerty emphasizes the need for Multiple Listing Services to continually prove their value to agents and consumers, highlighting flexibility, choice, and technological integration, including AI, as key to their future relevance.

Key Numbers

42,000OneKey MLS subscriber agents
four decadesHaggerty's experience in organized real estate

Who's Involved

Richard Haggerty
CEO of OneKey MLS
OneKey MLS
Real estate data provider serving Long Island, NYC, and Hudson Valley
Ocusell
Technology partner providing listing management tools
OneKey MLS CEO: 'MLS can’t take its value for granted'

↳ Why This Matters

The future relevance and value of Multiple Listing Services (MLS) are being challenged, requiring them to adapt by offering greater flexibility, integrating new technologies like AI, and actively demonstrating their benefits to agents and consumers to remain essential in the real estate ecosystem.

Key facts

  • OneKey MLS CEO Richard Haggerty believes Multiple Listing Services (MLS) must actively demonstrate their value.
  • The company integrated Ocusell's listing management technology to offer agents assisted remarks, automated field population, and streamlined photo management.
  • Haggerty sees AI as a significant time-saver for agents and MLS staff, particularly in answering basic inquiries and refining search functions.
  • Affordability remains a critical issue in the New York market, exacerbated by low inventory.
  • Haggerty stressed the importance of providing members with flexibility and choice in how data flows.
  • Richard Haggerty, CEO of OneKey MLS, asserts that Multiple Listing Services (MLS) must actively work to maintain and enhance their value proposition, rather than taking it for granted. In an interview, Haggerty highlighted the recent integration of Ocusell's listing management technology as an example of providing agents with tools for efficiency, including assisted remarks, automated field population, and photo management.

    Haggerty emphasized flexibility and choice as crucial for agents, especially in diverse markets like the one OneKey serves, which spans from Manhattan apartments to suburban Long Island and the Hudson Valley. He noted that early usage numbers for the Ocusell integration are strong, indicating significant agent interest.

    Regarding artificial intelligence (AI), Haggerty believes it can profoundly save agents time by handling basic inquiries via chat or email, freeing up human staff for more complex issues. He also sees AI as a key factor in refining search functionalities on consumer-facing websites.

    Addressing the New York market's affordability crisis, Haggerty acknowledged its severity, linking it to low inventory levels that have persisted since the post-COVID rebound. He stressed that creating more housing and finding funding solutions are collective responsibilities for a vibrant housing market.

    Looking ahead, Haggerty indicated that OneKey MLS will continue to focus on its fundamental value, offering members more flexibility and choice in data flow. He suggested that consolidation in the MLS market is a trend, but unique market characteristics must be considered. Haggerty reiterated that MLSs and their members cannot afford to be complacent about the value the MLS brings to the real estate ecosystem.

    Frequently asked questions

    OneKey MLS is a Multiple Listing Service that provides real estate data and technology tools to approximately 42,000 agents across Long Island, New York City's five boroughs, and the Hudson Valley.

    OneKey MLS has made Ocusell's listing management technology available to its agents, offering features like assisted remarks, automated field population, and streamlined photo management.

    Haggerty believes AI can save agents and MLS staff time by handling basic inquiries and improving search functionalities, though human involvement will still be needed for complex issues.

    The primary challenge is affordability, exacerbated by persistently low inventory levels, which drives up prices.

    What Happens Next

    01OneKey MLS will continue to monitor usage of Ocusell's technology.
    02The company will explore further opportunities to enhance its value proposition for members.
    03The market will observe how the New York pied-à-terre tax impacts affordability and housing market dynamics.

    How It Developed

    OneKey MLS made Ocusell's listing management technology available to its agents.
    CEO Richard Haggerty discussed the role of AI in MLS workflows and agent time-saving.
    Haggerty addressed the New York market's affordability crisis and the impact of taxes.
    Haggerty stated that MLSs can no longer take their value for granted and must improve their value proposition by listening to members.
    He highlighted flexibility and choice in data flow as key to improving the MLS value proposition.

    Sources

    T1
    OneKey MLS CEO: 'MLS can’t take its value for granted'HousingWire

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