Key facts
- Junglia Okinawa incurred a net loss of 17.3 billion yen ($110 million) in its first year of business through June 30.
- The park attracted approximately 1 million visitors in its first year, falling short of the 1.5 million needed to achieve profitability.
- Japan Entertainment Holdings, the parent company, posted a net loss of 17.3 billion yen.
- The operator itself ran up losses of 8.9 billion yen.
- The park's operator added benches with parasols and air-conditioned rest areas to address weather challenges.
- Visitor satisfaction has reportedly risen to 90% after improvements to wait times and operations.
Junglia Okinawa, a nature theme park in Japan's southern prefecture, reported a net loss of 17.3 billion yen ($110 million) in its first year of operation through June 30. The park, which opened in July 2025, struggled with lower-than-expected attendance, attracting only about 1 million visitors, which is two-thirds of the level indicated as necessary for profitability. The park's parent company, Japan Entertainment Holdings, also posted a net loss of 17.3 billion yen.
Takeshi Kato, CEO of park operator Japan Entertainment, stated that results had not reached hoped-for numbers. While the park was expected to become a catalyst for Okinawa's tourism industry, it faced mixed reviews, with some visitors finding the actual experience did not match promotional imagery and criticizing long wait times. The park is also highly dependent on weather conditions.
In response to challenges, the operator has implemented improvements, including adding benches with parasols, air-conditioned rest areas, and reducing wait times for popular attractions, which reportedly increased visitor satisfaction to 90%. The park spans approximately 60 hectares and features dinosaur-themed attractions, ziplines, buggy rides, and spa facilities.