Mbappe-backed Loewe to open store in Harrods

German technology firm Loewe, which has Kylian Mbappe as a minority shareholder through his family office, is set to open a store at the renowned London department store Harrods this week. This expansion into one of the world's most prestigious luxury destinations is described by Loewe's CEO, Aslan Khabliev, as a significant milestone in the company's international growth.

Loewe, known for its televisions, has also ventured into product lines such as speakers and coffee machines, with Mbappe serving as a brand ambassador for these collaborations. The investment by Mbappe's Coalition Capital vehicle, which acquired approximately 10% of the firm in 2024, underscores the brand's strategy to create meaningful experiences through carefully selected partnerships.

Khabliev emphasized that Harrods is the ideal location for this next phase of Loewe's development, aligning with the brand's vision to be present in globally recognized luxury markets. The move follows a trend of luxury brands like Dior, Burberry, Prada, and Tiffany & Co. utilizing pop-up spaces in Harrods to enhance their reach and customer engagement.