Key facts
- Kraken is the Official Crypto Exchange Supporter for the 2026 FIFA World Cup.
- The partnership will feature fan engagement and crypto product experiences.
- Activations will occur across 16 host cities in the U.S., Canada, and Mexico.
- The deal aligns with Kraken's existing sports sponsorship strategy.
Cryptocurrency exchange Kraken has been named the Official Crypto Exchange Supporter for the 2026 FIFA World Cup. The partnership, announced just before the tournament's opening match, will span the seven-week competition hosted across 16 cities in Canada, Mexico, and the United States. Kraken aims to leverage the event's projected 6 billion global audience to promote its platform and showcase an open financial system. The collaboration begins with a multi-city countdown concert and includes planned fan experiences throughout the tournament. This deal extends Kraken's existing sports sponsorship portfolio, which includes partnerships with major football clubs and a Formula 1 team.