Key facts
- New entity to centralize promotion of Japanese anime, games, manga, music, and live-action productions.
- Goal to expand overseas market size for domestic content to 20 trillion yen by 2033.
- Total investment planned is 34 trillion yen by the end of 2033.
- Organization will draw on the model of Korea's KOCCA.
- Focus on strengthening international market strategies and building distribution networks.
Japan's government is preparing to establish a new organization dedicated to promoting its content industry, including anime, manga, video games, music, and live-action productions, on the international stage. The initiative, which began with a task force meeting on Thursday, aims to address criticisms of inefficiency from existing government bodies like the Ministry of Economy, Trade and Industry (METI) and the Agency for Cultural Affairs. The new entity will draw inspiration from South Korea's KOCCA, a successful model for coordinating national content industry expansion. The government plans to invest a total of 34 trillion yen in the sector by the end of 2033, with a specific goal of expanding the overseas market size for Japanese content to 20 trillion yen. This strategic push views the content industry as crucial for Japan's economic growth, with significant investments earmarked for video games, anime, manga, and music.