Key facts
- HomeServices of America has integrated in-house mortgage servicing through Prosperity Home Mortgage, LLC.
- This expansion is part of the company's OnePoint platform, designed to offer a complete real estate experience.
- The move aims to maintain consumer relationships with agents and lenders throughout the life of the loan.
- Prosperity Home Mortgage originates approximately $9 billion in mortgages annually across about 21,000 transactions.
- The company's strategy prioritizes a people-led homebuying process supported by integrated technology.
HomeServices of America, a Berkshire Hathaway Energy subsidiary, has expanded its integrated real estate services by adding in-house mortgage servicing through its wholly owned lender, Prosperity Home Mortgage, LLC. This strategic move is designed to enhance the company's OnePoint platform, which aims to provide a comprehensive real estate experience from initial home search through the entire duration of the mortgage.
Previously, like many mortgage originators, Prosperity Home Mortgage typically sold its servicing rights to third parties after closing. The new servicing unit will allow the company to maintain direct relationships with homeowners for payment processing, inquiries, escrow administration, and future financing opportunities. This integration seeks to reduce the number of handoffs consumers experience during the homeownership journey and strengthen the connection between real estate agents and their past clients.
Prosperity Home Mortgage originates close to $9 billion in mortgages annually across approximately 21,000 transactions. The company believes that by managing servicing in-house, it can ensure continuity with homeowners and provide a more seamless experience. This approach aligns with a broader industry trend where large real estate platforms are increasingly seeking to control more aspects of the transaction and post-close relationship.
Company research indicates a preference among recent buyers for a people-led homebuying process, supported by integrated technology, over a purely tech-driven model. HomeServices aims to leverage its systems and data to reduce friction for all parties involved, including agents, mortgage consultants, title and escrow staff, insurance providers, and servicing teams, rather than replacing human interaction with automation.