Key facts
- Great Wall Motor will build its Ora 5 compact SUV in Bulgaria.
- Production is scheduled to start in the first quarter of 2027.
- The Bulgarian plant will have a planned capacity of 50,000 vehicles a year.
- GWM aims for a 3% to 5% European market share by 2030.
Great Wall Motor will establish its first European manufacturing base in Bulgaria, producing its Ora 5 compact SUV from early 2027. The agreement with a local partner aims to boost sales and reduce exposure to trade barriers, including a 20.7% EU anti-subsidy duty on Chinese-built EVs. The Bulgarian plant is planned to have a capacity of 50,000 vehicles annually. GWM aims to produce 300,000 vehicles in Europe by 2029 and plans integrated industrial parks for vehicles and components. The automaker is also planning at least ten new and derivative models for the European market over the next two years. GWM has operated an R&D center in Munich, Germany, since 2021.