Key facts
- Universal Cart allows users to collect and monitor products from multiple retailers.
- The tool can send notifications for price drops or item availability.
- Checkout is tied to Google's Universal Commerce Protocol (UCP).
Google on Thursday announced the US launch of its "Universal Cart" shopping tool, which was first previewed in May at Google I/O. The feature allows users to save products they discover across Google Search and the Gemini app, creating a central hub for potential purchases from various retailers. Universal Cart aims to streamline the online shopping process by keeping track of items and progress, and can also notify users about price drops or when out-of-stock items become available. The tool integrates with Google's Universal Commerce Protocol (UCP) for checkout and is part of Google's broader push into AI-powered e-commerce, competing with similar features from rivals like Amazon and OpenAI.