Key facts
- OnStar AI Assistant to debut in 2027 Cadillac Lyriq EV.
- New OnStar mobile app to replace Guardian and brand apps in 2027.
- GM aims for a $25 billion subscription business by 2030.
- OnStar is transitioning to a connected intelligence platform.
- Vehicle cameras will connect to software for live views and safety recordings.
- Customer data sharing will be consent-based and encrypted.
General Motors is enhancing its OnStar connected car service with an AI assistant, a significant step in modernizing the 30-year-old subscription service. The new OnStar AI Assistant will debut in the 2027 Cadillac Lyriq EV and will be integrated into more GM vehicles subsequently. This initiative is part of GM's strategy to build a $25 billion subscription business by 2030. The company also plans to launch a new OnStar mobile app in 2027, consolidating services previously offered by the OnStar Guardian app and individual brand apps. GM is leveraging generative AI, with Google Gemini expected to roll out in vehicles in 2026. The AI Assistant is designed to offer drivers and passengers an interactive and personalized experience, functioning as a connected intelligence platform rather than just a call center. Vehicle cameras will be integrated to provide live views and safety recordings, with users able to control vehicle functions via voice commands. This move aligns with industry efforts to incorporate advanced technology into vehicles and follows a recent FTC order restricting GM and OnStar from sharing certain consumer data without explicit consent.