Key facts
- Walmart-owned Flipkart's quick-commerce service, Flipkart Minutes, has seen a significant surge in daily orders, reaching 1.1-1.2 million.
- This growth places Flipkart Minutes close to Swiggy's Instamart, a leading quick-commerce player in India.
- Flipkart has aggressively expanded its delivery infrastructure, operating over 1,000 micro-fulfillment centers and aiming for 1,500 by end-2026.
- The service benefits from Flipkart's existing large customer base, leading to high repeat purchase rates and increased transaction frequency.
- Amazon is also intensifying its efforts in India's quick-commerce market with its Amazon Now service.
Walmart-owned Flipkart is rapidly closing the gap with India's leading quick-commerce platforms, two years after launching its own service, Flipkart Minutes. The platform is now handling approximately 1.1 million to 1.2 million orders daily, a significant increase from its earlier volumes and nearing the scale of Swiggy's Instamart.
This growth is attributed to Flipkart's aggressive expansion of its delivery infrastructure, including over 1,000 micro-fulfillment centers, with plans to reach 1,500 by the end of 2026. The company also leverages its vast existing e-commerce customer base, which contributes to a high repeat purchase rate of 65%-70% and increased transaction frequency.
Flipkart Minutes' average order value is between ₹400 to ₹500, with fruits, vegetables, dairy, and meat being fast-growing categories. Average delivery times have improved to about 11 minutes. Meanwhile, established players like Blinkit and Zepto continue to lead in order volume, with Blinkit handling an estimated 3.4-3.6 million daily orders and Zepto around 2.4-2.6 million.
Global competitor Amazon is also intensifying its efforts in the Indian quick-commerce market with its Amazon Now service, which has seen orders double quarterly and plans to expand to over 300 cities with more than 1,000 micro-fulfillment centers. Experts note that quick commerce is becoming essential for retaining customers in India's online grocery and essentials market.