Key facts
- FireFly Robotics filed to go public via a direct listing on Nasdaq under the symbol "FFLY".
- Registered stockholders plan to sell up to 27.1 million shares.
- The company develops autonomous and semi-autonomous equipment for turf-care applications.
- As of June 30, FireFly had over 900 autonomous mowing platforms and robotic harvesters in service globally.
- Revenue for the six months ended June 30 was $30.5 million, up from $22.9 million a year prior.
- Net loss widened to $9.1 million from $6.1 million over the same period.
FireFly Robotics, a company specializing in electric turfgrass harvesters and autonomous golf-course mowers, filed on Wednesday to go public through a direct listing on the Nasdaq stock exchange under the symbol "FFLY". A direct listing allows a company to list its shares without raising new capital or issuing new stock, enabling existing shareholders to sell their holdings. Registered stockholders plan to sell up to 27.1 million shares of the company's common stock in the listing.
The Salt Lake City, Utah-based company, which changed its name from FireFly Automatix to FireFly Robotics in June, develops autonomous and semi-autonomous equipment for golf courses, sports fields, and other turf-care applications, utilizing AI, machine learning, and electric-drive technology. As of June 30, FireFly had more than 900 autonomous mowing platforms, robotic harvesters, and automated mowers in service globally.
For the six months ended June 30, the company reported revenue of $30.5 million, an increase from $22.9 million in the same period a year earlier. However, its net loss widened to $9.1 million from $6.1 million.
FireFly had previously filed for an IPO in October 2025, seeking to raise up to $29.3 million by selling 4.5 million shares at prices between $4.50 and $6.50 apiece, but withdrew the filing in March 2026. Ionic Digital, a Bitcoin miner and AI infrastructure provider, also recently went public via a direct listing.