ERA Key Realty Services Launches Redesigned Website With AI Upgrades

The brokerage, which is part of the HUNT Real Estate ERA family, operates in the greater Boston, MetroWest, Merrimack Valley, and central Massachusetts areas. According to company figures, ERA Key Realty Services achieved a sales volume exceeding $3.85 billion in 2025.

Company leadership stated that the new website is intended to elevate the online experience for all users, including homebuyers, sellers, and real estate agents, while simultaneously bolstering the brokerage's digital footprint. Dan Mirsky, chief marketing officer for HUNT Real Estate Corp., noted the long-standing partnership with RELIANCEai since 2019, making the transition to their platform a logical progression.

Key features of the redesigned website include dedicated hyperlocal community pages offering market insights for its service areas, an MLS-powered property search with interactive maps and advanced filters for various property types, and a new SEO structure designed to boost online visibility and facilitate connections between agents and potential clients. Nick Villanti, COO of RELIANCEai, expressed pride in partnering with ERA Key Realty Services on this initiative.