Key facts
- Domino's sales growth has slowed after a boost from the World Cup.
- A red card incident in the FIFA World Cup 2026 triggered a $1 million free pizza giveaway.
- Over 60,000 free medium pizzas are being distributed.
- The promotion requires pre-registration and enrollment in the Domino's Rewards program.
Domino's Pizza is experiencing a slowdown in sales growth after a period of increased business related to the FIFA World Cup 2026. The company has launched a promotional campaign called "Emergency Pizzas," offering $1 million worth of free pizzas to customers. This giveaway was activated by a red card incident involving a player from the US national team during the tournament. To be eligible, fans had to sign up on Domino's website and be enrolled in the Domino's Rewards program. Winners will receive a free medium two-topping pizza. The campaign is part of Domino's broader marketing strategy to engage fans during major sporting events.