BrewDog co-founder James Watt is attempting to buy back the craft beer firm's UK and Australian operations from Tilray Brands. He faces a data privacy investigation by the UK's ICO over emails sent to former shareholders.

The situation highlights potential data privacy issues surrounding corporate buy-back attempts and raises questions about the ownership and future direction of the BrewDog brand under its current owner, Tilray Brands.
BrewDog co-founder James Watt has launched a bid to regain control of the craft beer firm's UK and Australian operations, which were sold to US firm Tilray Brands for £33 million in March. The bid, made through Watt's venture 'Second Best', aims to return the company to its original 'equity punks' and employees.
However, Watt is also facing scrutiny from the UK's Information Commissioner's Office (ICO) following complaints from former shareholders. These investors allege that Watt obtained their contact details improperly to solicit support for his buy-back proposal, raising concerns about potential breaches of data privacy regulations like GDPR. Watt maintains that the data was lawfully obtained and that his communication was in connection with legitimate interests.
Tilray Brands has stated that BrewDog is not for sale and that it did not acquire the shareholder data in question, distancing itself from Watt's activities. The company emphasized its commitment to data privacy and confirmed no data had been shared with external parties or former directors. The ICO is currently reviewing the complaints, with the potential for fines if a data protection violation is confirmed.
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