Key facts
- Australia proposes legislation allowing social media users to disable algorithmic content feeds.
- Platforms must offer users a choice between algorithmic recommendations or a feed of followed accounts.
- The initiative, dubbed 'My Feed, My Way,' aims to improve online safety and user control.
- Penalties for non-compliance could reach A$109.2 million ($79 million).
- The internet regulator eSafety will oversee compliance and content removal.
Australia is proposing new legislation that would give social media users the option to turn off algorithmic content feeds, marking a significant step in the government's efforts to enhance online safety. Under the draft laws, platforms will be required to notify users and provide a choice: either opt into personalized content recommended by algorithms or opt out to see posts only from accounts they follow.
Prime Minister Anthony Albanese described the initiative, named 'My Feed, My Way,' as a sensible reform that empowers users and holds tech companies accountable. This move follows the European Union's Digital Services Act, which also mandates options for users to disable profiling, though its rollout faced challenges with user-friendliness. The proposed Australian law also requires digital platforms to document measures addressing risks of harm to Australian users.
Social media companies globally are facing increased scrutiny over concerns that algorithms can foster addictive behavior. Failure to comply with Australia's proposed rules could result in penalties of up to A$109.2 million ($79 million), with the eSafety commissioner tasked with enforcement and empowered to issue notices for swift removal of harmful content. While the government emphasizes user control, free speech advocates have raised concerns about potential censorship. The draft legislation will undergo a feedback period before being introduced to Parliament.