Key facts
- Aipac will continue to fund pro-Israel candidates through its super PAC, United Democracy Project.
- Critics view the move as an admission that Aipac's brand has become toxic.
- The group has faced backlash for its support of candidates critical of Israel.
- Several elected officials have returned Aipac funds or declined them.
The American Israel Public Affairs Committee (Aipac), a prominent pro-Israel lobby group, announced on Wednesday that it will cease endorsing candidates and making direct contributions, a significant shift in strategy. This move comes amid growing criticism and a perceived shift in US public opinion regarding Israel, particularly in the context of the recent war in Gaza. Critics hail the decision as an acknowledgment that Aipac's brand has become "toxic" in the political arena, potentially harming candidates who are publicly affiliated with the group. Despite halting direct endorsements, Aipac plans to continue influencing elections through its deep-pocketed super PAC, the United Democracy Project, and by channeling funds through individual donors. Analysts suggest this is an attempt by Aipac to adapt to a changing political landscape and maintain its influence, rather than a withdrawal from electoral politics.