AI Sales Platform Clay Raises $100 Million at $3.1 Billion Valuation

Key facts

• Sales automation startup Clay raised $100 million in a Series C funding round.
• The company's valuation more than doubled to $3.1 billion.
• Alphabet's growth fund, CapitalG, led the funding round.
• The funds will be used to fuel growth in AI-native go-to-market roles and enhance product offerings.
• Clay's revenue is projected to more than triple this year.
• The company serves over 10,000 customers, including OpenAI and Anthropic.

Sales automation startup Clay has raised $100 million in a Series C funding round, more than doubling its valuation to $3.1 billion. The round was led by Alphabet's independent growth fund, CapitalG, with participation from existing investors like Meritech Capital Partners and Sequoia Capital, as well as new investor Sapphire Ventures.

This latest funding comes just six months after Clay announced a $40 million Series B extension at a $1.25 billion valuation and follows a tender offer in May at a $1.5 billion valuation. The company has now raised a total of $204 million since its inception in 2017.

Clay's platform utilizes AI agents to automate sales and marketing workflows, including researching prospects, personalizing outreach at scale, and identifying revenue opportunities. It integrates with over 150 data sources and can perform tasks like monitoring competitor mentions or analyzing satellite imagery to predict customer fit. The company claims its revenue is on track to more than triple this year and counts over 10,000 customers, including OpenAI, Anthropic, and Canva.

Clay's co-founder and CEO, Kareem Amin, highlighted the development of a new profession called 'GTM (go-to-market) engineering,' which combines growth acumen with AI and automation to build revenue engines. The new funding will support the growth of this role and enable major product upgrades, such as autonomous agents for research and messaging, and the use of first-party data.

CapitalG investors Jane Alexander and Will Noddings expressed conviction that Clay will become the de facto go-to-market platform for the AI era, offering a single platform to replace a fragmented suite of tools.