Key facts
- Kelley Blue Book has launched a new residential real estate platform.
- The platform offers homeowners free, data-driven valuations.
- It is a joint venture with True Footage and Cox Enterprises.
- The platform provides subscription-based seller leads to real estate agents.
- Seller lead services are initially available in 10 states.
- Atlantic Home Mortgage has launched an online platform called LendTrain.
- LendTrain provides homeowners with estimated refinance options.
- The refinance tool does not require a loan application or credit check.
- LendTrain offers wholesale interest rates and closing costs.
- Break-even analyses are also provided by LendTrain.
Kelley Blue Book has entered the residential real estate market with the launch of a new platform designed to offer homeowners free, data-driven valuations of their properties. This new venture is a joint effort between Kelley Blue Book, True Footage, and Cox Enterprises. Beyond providing homeowners with property valuations, the platform will also offer real estate agents subscription-based access to seller leads. Initially, this service will be available in ten states.