HomeAll NewsEducationTV
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
Story archiveAll categories
← All Stories

PulteGroup quarterly profit falls amid affordability pressures

Created at 22 Jul · 11:19 AM1 source↑ Market-relevant
IN SHORT

PulteGroup reported a decline in second-quarter profit due to increased incentives aimed at buyers struggling with high interest rates and rising costs, which impacted the company's margins. Home sale revenues also decreased.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

25%gross profit margin
27%prior year gross profit margin
$2.48earnings per share
$3.03prior year earnings per share
11%decrease in home sale revenues
8%decrease in completed home sales
3%decrease in average sales price
6%increase in new orders
$3.98 billiontotal quarterly revenue
9.6%year-over-year revenue decrease
$3.93 billionanalysts' revenue estimate
6.6%current 30-year mortgage rate
4.3%10-year average mortgage rate

Who's Involved

PulteGroup
homebuilder reporting quarterly results
Ryan R. Marshall
CEO of PulteGroup

↳ Why This Matters

The results from PulteGroup highlight the ongoing challenges in the U.S. housing market, where high interest rates and rising costs are pressuring builder margins and dampening demand, despite efforts to stimulate sales through incentives.

Key facts

  • PulteGroup's second-quarter profit declined due to buyer incentives.
  • Gross profit margin fell to 25% from 27% year-over-year.
  • Earnings per share decreased to $2.48 from $3.03.
  • Home sale revenues dropped 11% year-over-year.
  • New orders increased by 6% in the quarter.
  • Total revenue of $3.98 billion surpassed analyst expectations.

PulteGroup reported a decrease in second-quarter profit, with earnings per share falling to $2.48 from $3.03 a year earlier. The company's gross profit margin also declined to 25% from 27% year-over-year. Home sale revenues were down 11%, reflecting an 8% drop in completed sales and a 3% decrease in average sales price. These pressures stem from persistent inflation, high interest rates, and weakening consumer sentiment, leading builders to offer incentives like mortgage rate buydowns, which impact margins.

Despite these challenges, new orders for PulteGroup increased by 6% in the quarter, aided by a larger number of open communities. Total quarterly revenue fell 9.6% from the previous year to $3.98 billion, but this figure exceeded analysts' expectations of $3.93 billion. The benchmark 30-year mortgage rate has remained around 6.6%, significantly higher than the previous decade's average of 4.3%, contributing to ongoing affordability issues in the housing market.

Frequently asked questions

PulteGroup's profit fell due to increased incentives offered to buyers struggling with high interest rates and rising costs, which negatively impacted the company's profit margins.

Total quarterly revenue decreased by 9.6% to $3.98 billion, though this figure was above analysts' estimates of $3.93 billion. Home sale revenues specifically dropped by 11%.

The market is highly competitive, with macroeconomic uncertainty, volatile interest rates, and strained affordability weighing on housing demand, according to CEO Ryan R. Marshall.

The benchmark 30-year mortgage rate has been hovering around 6.6%, which is considerably higher than the 4.3% average of the past decade.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

PulteGroup posted a fall in second-quarter profit.
Gross profit margin decreased to 25% from 27% a year ago.
Earnings per share fell to $2.48 from $3.03 year-over-year.
Home sale revenues decreased 11% from the prior year.
New orders for the quarter increased 6%.
Total quarterly revenue fell 9.6% to $3.98 billion, exceeding analyst estimates.

Sources

T1
PulteGroup quarterly profit falls as home affordability pressure persistsReuters

Related Stories

Student loan defaults rise, potentially softening Sun Belt housing demand
21 Jul · 1:21 PM
Senior housing wealth hits record $14.92 trillion in Q1 2026
21 Jul · 6:46 PM
UK house prices rose 2.7% in year to May, ONS data shows
22 Jul · 9:00 AM
Spain resale home prices hit 21-year high amid demand-supply imbalance
22 Jul · 5:11 AM
FHA proposes new partial claim model eliminating subordinate liens
21 Jul · 9:26 PM