HomeEverything
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
← All Stories

New cars under $25,000 are scarce, but these models remain available

Created at 3 Jul · 9:30 AM1 source↑ Market-relevant
IN SHORT

The average transaction price for a new car has surpassed $50,000, with fewer models available below $30,000. Despite the trend, several new cars still start under $25,000 before additional fees.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

$50,000average transaction price for a new car
$750average monthly car payment
seven yearsaverage loan term for new cars
20new car models with average transaction prices below $30,000 in April
27new car models with average transaction prices below $30,000 in May last year
6.7%national average for vehicle incentives
$25,000price threshold for affordable new cars
$20,550starting price for Hyundai Venue
$22,825top SEL trim price for Hyundai Venue
$21,700starting price for Chevrolet Trax
$25,4002RS and ACTIV trims for Chevrolet Trax
$22,290starting price for Kia K4 sedan
$24,990starting price for Kia K4 hatchback
$22,600starting price for Nissan Sentra

Who's Involved

Ben Shimkus
author of the article
CarGurus
source for average new car list price data
Cox Automotive
provider of data on affordable new car market
Hyundai
manufacturer of the Venue SUV
Chevrolet
manufacturer of the Trax crossover
Kia
manufacturer of the K4 sedan and hatchback
Nissan
manufacturer of the Sentra sedan
New cars under $25,000 are scarce, but these models remain available

↳ Why This Matters

Rising new car prices and shrinking inventory of affordable models are forcing consumers into longer loan terms and higher payments, impacting household finances and making new vehicle ownership less accessible.

Key facts

  • The average transaction price for a new car has surpassed $50,000.
  • The supply of lower-priced new cars is diminishing, with fewer models available below $30,000.
  • The Hyundai Venue remains the lowest-priced new vehicle in the U.S., starting at $20,550.
  • The Chevrolet Trax starts at $21,700, and the Kia K4 starts at $22,290.
  • The Nissan Sentra has a starting price of $22,600.

The market for inexpensive new cars has become increasingly scarce, with the average transaction price for a new vehicle accelerating past $50,000. High prices have led to extended loan terms and monthly payments well above $750. Data from Cox Automotive indicates a narrowing of the affordable new-car market, with fewer models available below $30,000 compared to the previous year. Some vehicles fall below this price point due to discounts and incentives exceeding the national average.

Despite these trends, a select group of new cars still starts below $25,000 before additional fees and markups. The Hyundai Venue is identified as the lowest-priced new vehicle in the U.S., with a starting price of $20,550. The Chevrolet Trax follows, beginning at $21,700, while the Kia K4 sedan starts at $22,290, with its hatchback variant priced at $24,990. The Nissan Sentra is also among the least expensive options, starting at $22,600.

Frequently asked questions

The average transaction price for a new car has accelerated past $50,000.

While the number of affordable models is shrinking, a small group of new cars still starts below $25,000 before additional fees.

The Hyundai Venue is currently the lowest-priced new vehicle on sale in the U.S., starting at $20,550.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

The average transaction price for a new vehicle has exceeded $50,000.
The number of new car models with average transaction prices below $30,000 has decreased.
Several new car models still start below $25,000 before destination fees, taxes, options, and dealer markups.

Sources

T1
Inexpensive new cars are rare, but these models still start under $25,000Business Insider

Related Stories

US man buys neglected Italian villa for $50,000, moves in within a year
2 Jul · 2:15 PM
Cleveland selects modular housing manufacturer, plans new factory
2 Jul · 9:10 PM
After moving from NYC, I want to return home
2 Jul · 1:35 PM
MISMO updates mortgage insurance data guide for VantageScore 4.0 and FICO 10T
2 Jul · 7:20 PM
Top 5 reverse mortgage stories of H1 2026
2 Jul · 5:50 PM