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Midwest rental markets show strong momentum, outpacing Sun Belt

Created at 29 Jun · 8:10 PM1 source↑ Market-relevant
IN SHORT

Midwestern cities are emerging as hotspots for rental momentum, offering build-to-rent (BTR) developers strong growth and lower costs compared to Sun Belt markets. A new report highlights the region's balanced supply and diversified economies as key advantages for consistent returns.

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Key Numbers

0.1%year-over-year decline in national BTR rents
13%share of national BTR units under construction in the Midwest
8-10units per acre in low-density BTR communities
14–18%annual turnover for low-density BTR communities
20–30%annual turnover for conventional multifamily communities
10–20%rent premiums possible for low-density BTR

Who's Involved

Cavan Companies
Build-to-rent developer that authored a report on Midwest market opportunities
Yardi Matrix
Provider of a May 2026 report on BTR rents and multifamily rent growth
Ivan Barratt
Founder and CEO at BAM Capital, commenting on Midwest multifamily market dynamics
President Trump
Expected to sign the 21st Century ROAD to Housing Act
Midwest rental markets show strong momentum, outpacing Sun Belt

↳ Why This Matters

The Midwest's emerging strength in rental markets, driven by balanced supply and consistent demand, offers potentially more stable and reliable returns for build-to-rent and multifamily investors compared to overheated Sun Belt markets. This shift could redirect capital and development focus towards these historically overlooked regions.

Key facts

  • Midwestern markets are showing stronger rental growth than Sun Belt regions, according to Yardi Matrix and Cavan Companies reports.
  • The Midwest accounted for only 13% of national build-to-rent (BTR) units under construction in early 2026, indicating a more balanced supply.
  • Low-density BTR communities with detached homes and cottage-style products are identified as offering the best returns in the Midwest.
  • Six of the top ten U.S. markets for multifamily rent growth between May 2025 and May 2026 were located in the Midwest.
  • The 21st Century ROAD to Housing Act, which may remove provisions that have stalled BTR construction, has passed Congress.

Midwestern markets are emerging as significant growth areas for build-to-rent (BTR) and multifamily real estate, offering stronger rental growth and lower costs compared to the traditionally dominant Sun Belt. A new report from BTR developer Cavan Companies suggests that while the Sun Belt has seen its rental growth weighed down by new supply, the Midwest presents a more balanced market with more reliable returns.

The Yardi Matrix May 2026 report indicated a slight 0.1% year-over-year decline in national BTR rents, with Sun Belt markets like Austin and Phoenix experiencing the largest drops. In contrast, Midwestern cities such as Chicago, Columbus, and Indianapolis led the nation in rental growth. This trend is attributed to the Midwest's more measured construction pipelines, with only about 13% of national BTR units under construction in early 2026, significantly less than high-growth Sun Belt markets.

Beyond rental growth and supply constraints, the Midwest offers advantages such as lower land costs, diversified local economies in sectors like healthcare and manufacturing, and more stable operating costs for taxes, insurance, and labor. The Cavan Companies report specifically highlights low-density BTR communities, featuring detached homes and cottage-style products with 8-10 units per acre, as offering the best returns. These communities appeal to the growing 'renter-by-choice' demographic and benefit from lower turnover rates and potential rent premiums.

The appeal of the Midwest extends to the broader multifamily sector, with six of the top ten U.S. markets for multifamily rent growth between May 2025 and May 2026 located in the region. Experts like Ivan Barratt, founder and CEO of BAM Capital, note that Midwest markets are less oversupplied than Sun Belt counterparts and exhibit moderate, consistent growth patterns, avoiding the boom-and-bust cycles. The region's relative affordability is also expected to drive future in-migration.

Frequently asked questions

It is a piece of legislation that passed Congress and is awaiting President Trump's signature. It is expected to remove provisions that have stalled build-to-rent construction since the beginning of the year.

Midwestern markets have more balanced supply pipelines, with less new construction compared to the Sun Belt, leading to stronger rental growth and more consistent returns.

Low-density communities with detached homes and cottage-style products, typically featuring 8-10 units per acre, are identified as offering the best returns.

What Happens Next

01President Trump is expected to sign the 21st Century ROAD to Housing Act.
02BTR developers and investors are encouraged to examine Midwest market opportunities.
03The trend of in-migration into the middle of the country due to affordability is predicted to continue.

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How It Developed

The 21st Century ROAD to Housing Act, potentially removing stalled BTR construction provisions, passed Congress.
A Yardi Matrix report indicated national BTR rents fell 0.1% year-over-year, with Sun Belt markets seeing declines.
Midwest markets like Chicago, South Dakota, Columbus, Kansas City, Minneapolis, Cleveland, and Indianapolis led rental growth.
Cavan Companies' report highlights the Midwest's minimal construction pipelines compared to Sun Belt markets.
The Midwest accounted for only 13% of national BTR units under construction in early 2026.
Low-density BTR communities with detached homes and cottage-style products are identified as offering the best returns in the Midwest.
Six of the top ten U.S. markets for multifamily rent growth between May 2025 and May 2026 were in the Midwest.
BAM Capital Founder and CEO Ivan Barratt noted the Midwest's balanced supply and moderate growth patterns.

Sources

T1
Midwestern markets emerge as hotspots for rental momentumHousingWire

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