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Howard Hanna Expands into Northern New England via Portside Partnership

Created at 23 Jul · 7:51 PM1 source↑ Market-relevant
IN SHORT

Howard Hanna Real Estate Services has entered northern New England by partnering with Maine-based Portside Real Estate Group. Portside will maintain its brand and leadership while gaining access to Howard Hanna's technology, referral network, and agent benefits, expanding Hanna's reach to 18 states.

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Key Numbers

18states covered by Howard Hanna
500+offices covered by Howard Hanna
12offices operated by Portside
225+agents at Portside
2,090transaction sides closed by Portside in 2025
$1.33 billionsales volume for Portside in 2025

Who's Involved

Howard Hanna
Real Estate Services company expanding into northern New England
Portside Real Estate Group
Maine-based brokerage partnering with Howard Hanna
Dava Davin
Founder and CEO of Portside Real Estate Group
Hoby Hanna
CEO of Howard Hanna
Howard Hanna Expands into Northern New England via Portside Partnership

↳ Why This Matters

This partnership signifies a strategic expansion for Howard Hanna, a major real estate firm, into a new region by leveraging an established local player. It also highlights a trend in the real estate industry where larger companies partner with independent brokerages to gain market share while allowing local entities to retain their identity and operational autonomy, particularly by offering enhan

Key facts

  • Howard Hanna Real Estate Services has partnered with Portside Real Estate Group to expand into northern New England.
  • The partnership provides Howard Hanna with an immediate presence in Maine, New Hampshire, and Massachusetts.
  • Portside Real Estate Group, led by Dava Davin, operates 12 offices with over 225 agents and closed $1.33 billion in sales volume in 2025.
  • Portside will retain its brand and leadership while integrating Howard Hanna's technology, marketing, and referral programs.
  • Howard Hanna's ability to offer healthcare and 401(k) options to independent agents is a key recruiting benefit.

Howard Hanna Real Estate Services has expanded its national footprint by entering northern New England through a strategic partnership with Portside Real Estate Group, a Maine-based independent brokerage. The alliance, announced Thursday, gives Howard Hanna an immediate presence in Maine, New Hampshire, and Massachusetts, extending its reach to 18 states and over 500 offices.

Portside, founded and led by Dava Davin, operates 12 offices with more than 225 agents. In 2025, the company closed 2,090 transaction sides, representing $1.33 billion in sales volume, ranking it 239th nationally for sales volume in the 2026 RealTrends Verified Rankings.

Under the terms of the partnership, Portside will maintain its established brand and local leadership. It will gain access to Howard Hanna's technological resources, national and global referral network, and consumer programs like 'Buy Before You Sell' and the '100% Money Back Guarantee.' This model is designed to combine national scale with local decision-making, addressing current cost pressures and consolidation trends in the brokerage industry.

Hoby Hanna, CEO of Howard Hanna, stated that the company is committed to disciplined growth by partnering with market leaders who share their values. He highlighted that this alliance demonstrates how independent, family-owned brokerages can leverage combined resources to benefit agents and clients while preserving their agility and local focus.

A significant competitive advantage cited for this expansion is Howard Hanna's ability to offer healthcare and 401(k) options to independent contractor agents, a benefit that serves as a recruitment tool in the current market. Davin expressed that the partnership will strengthen Portside by providing access to resources that were previously unavailable, while preserving the company's unique culture and purpose.

Frequently asked questions

The partnership aims to expand Howard Hanna's market presence into northern New England while allowing Portside to retain its brand and leadership, gaining access to national resources and benefits.

Portside will gain access to Howard Hanna's technology, marketing, national and global referral network, and consumer programs, as well as healthcare and 401(k) options for its agents.

Portside operates 12 offices with over 225 agents and closed $1.33 billion in sales volume in 2025, ranking it 239th nationally for sales volume.

What Happens Next

01Portside will integrate Howard Hanna's technology and referral programs.
02Howard Hanna will continue to seek partnerships with market leaders for disciplined growth.

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Cadence

How It Developed

Howard Hanna partnered with Portside Real Estate Group to enter northern New England.
Portside will retain its brand and local leadership.
Portside gains access to Howard Hanna's technology, marketing, and referral network.
The partnership expands Howard Hanna's coverage to 18 states and over 500 offices.
Portside closed 2,090 transaction sides valued at $1.33 billion in 2025.
Howard Hanna offers healthcare and 401(k) options to independent contractor agents.
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Sources

T1
Howard Hanna expands into northern New England with PortsideHousingWire

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