Key facts
- Marine Le Pen plans to keep Jordan Bardella involved in her 2027 presidential campaign.
- Jordan Bardella is the president of the National Rally party.
- Bardella's youth appeal and outreach skills are to be leveraged.
- The strategy aims to broaden the National Rally's base.
- The alliance seeks to compensate for Le Pen's perceived weaknesses.
- The move targets connecting with younger voters.
- The National Rally aims to consolidate its base and expand its reach.
Marine Le Pen intends to keep her protégé Jordan Bardella closely involved in her 2027 French presidential campaign. Bardella, who currently serves as the president of the National Rally (RN) party, is seen as a crucial asset for Le Pen's electoral strategy. The plan is to leverage Bardella's youth appeal and his demonstrated outreach capabilities to expand the National Rally's voter base. This strategic alliance aims to compensate for what are perceived as Le Pen's own weaknesses in her presidential bid. Bardella's involvement is expected to help the party connect with a broader demographic, particularly younger voters who may be more receptive to his leadership. The National Rally is seeking to consolidate its existing support while simultaneously attracting new segments of the electorate. This approach underscores a deliberate effort to present a more unified and dynamic front in the lead-up to the 2027 presidential elections. Bardella's role will likely involve significant public engagements and strategic communication efforts designed to bolster the party's image and electoral prospects.