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Google Play removes Russia-controlled social media Max, VK

Created at 16 Jul · 11:10 AM1 source↑ Market-relevant
IN SHORT

Google Play has removed the Russian social media apps Max and VK, according to an announcement by VK on July 16. This action follows a similar move by Apple in June and comes after the EU imposed sanctions on entities associated with Max.

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Key Numbers

July 16date of VK announcement
July 13date of EU sanctions
June 25date of Apple's removal

Who's Involved

VK
Mother company of social media apps Max and VKontakte
Google Play
App store that removed Max and VK
Max
Russian social media app removed from app stores
VKontakte
Russian social media platform, formerly known as VK
Apple
Tech company that previously removed Max and VKontakte
European Union
Bloc that imposed sanctions on Max and VK
Dmitry Pankrushchev
CEO of RuStore's developer company, acquiring RuStore
Google Play removes Russia-controlled social media Max, VK

↳ Why This Matters

The removal of Russian social media apps from major global app stores highlights ongoing geopolitical tensions and regulatory scrutiny, impacting the reach of Russian-controlled platforms and potentially limiting access for users outside of Russia.

Key facts

  • Google Play has removed the Russian social media apps Max and VK.
  • VK announced the removal on July 16.
  • The EU sanctioned entities associated with Max and VK on July 13.
  • Max is alleged to have surveillance features used for repressive actions.
  • Apple removed VKontakte and Max from its app store on June 25.
  • VK is selling its RuStore app store to its CEO.

Google Play has removed the Russian social media applications Max and VK, with VK announcing the development on July 16. The move by Google follows a similar decision by Apple on June 25 to delist both VKontakte and Max from its app store.

The European Union had previously imposed sanctions on July 13 against companies and individuals linked to the development of Max, as well as Russia's largest social media platform VK, formerly known as VKontakte. According to an EU press release, Max "comes pre-installed on all mobile devices sold in Russia and includes extensive surveillance features, later used for repressive actions against users criticizing Russia's war of aggression against Ukraine or posting other content banned by authorities."

VK stated that its installed applications continue to operate normally without restrictions and remain available on other platforms, such as RuStore, which is owned and operated by VK. However, earlier on July 16, VK announced it was selling the RuStore app store to Dmitry Pankrushchev, the CEO of its developer company. The European Commission had not responded to inquiries regarding whether this sale was an attempt to circumvent the bloc's new sanctions.

Frequently asked questions

Google Play removed the apps following EU sanctions imposed on entities associated with Max and VK, citing surveillance features and repressive actions linked to the Max app.

Apple removed VKontakte and Max from its app store on June 25.

VK stated that its apps remain available on other app stores, such as RuStore, which VK previously owned.

The sale of RuStore to its CEO shortly after the announcement raises questions about whether it is an attempt to distance the app store from sanctions imposed on VK.

What Happens Next

01The European Commission may comment on the sale of RuStore.
02Further regulatory actions against Russian tech companies may occur.

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Cadence

How It Developed

VK announced on July 16 that its apps Max and VK were removed from Google Play.
The EU placed sanctions against companies and individuals associated with Max and VK on July 13.
Max is described as having extensive surveillance features used for repressive actions.
Google's action follows Apple's decision on June 25 to remove VKontakte and Max from its app store.
VK stated its apps remain available on other app stores like RuStore.
VK announced earlier on July 16 that it was selling the RuStore app store to its CEO.

Sources

T1
Google Play removes Russia-controlled social media Max, VKThe Kyiv Independent

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