Key facts
- Apple CEO Tim Cook and European Technology Commissioner Henna Virkkunen held a virtual meeting on June 30, 2026.
- The discussion focused on the delayed launch of Siri AI in the European Union.
- Apple cited the Digital Markets Act (DMA) as the reason for not launching Siri AI in the EU.
- The European Commission stated Apple was unable to develop interoperability solutions meeting EU privacy and security standards.
- The meeting was described as a "constructive exchange on topics of common interest."
Apple CEO Tim Cook and European Technology Commissioner Henna Virkkunen held a virtual meeting on June 30, 2026, to address the ongoing dispute over the delayed launch of Siri AI in the European Union. The meeting, described as a "constructive exchange on topics of common interest," comes amid a regulatory standoff between Apple and EU authorities concerning the Digital Markets Act (DMA).
Apple had previously announced that Siri AI would not be available in the EU with the release of iOS 27 and iPadOS 27, citing regulatory challenges. The company proposed a solution called the Trusted System Agent, an intermediary designed to allow virtual assistants safe access to device features while meeting EU standards. Apple claimed the European Commission rejected this plan, along with an 18-month transition period proposal, and criticized the Commission for not engaging constructively.
In response, European Commission spokesman Thomas Regnier stated that the decision not to roll out Siri AI in the EU was solely Apple's, asserting that the DMA does not prohibit the introduction of new products in the bloc. He added that Apple was unable to develop interoperability solutions that meet essential EU privacy and security standards.
The virtual meeting between Cook and Virkkunen signals continued engagement between Apple and EU officials to find a resolution, despite public disagreements. The discussion aimed to navigate the impasse and explore how Apple can launch its updated Siri in Europe while complying with the bloc's competition rules.