Key facts
- Used iPhone sales in Japan have more than doubled.
- Consumers and businesses are increasingly opting for used smartphones and IT equipment.
- Memory shortages are contributing to the trend.
- A weak yen is driving up prices for new electronics.
- Apple implemented price hikes in July.
The Japanese market is witnessing a significant increase in the adoption of used smartphones and IT equipment, with refurbished iPhone sales more than doubling. This surge is attributed to two primary economic factors: ongoing memory shortages impacting the supply of new devices and a weak yen that has driven up the prices of imported electronics. Apple's decision to implement price increases in July has further incentivized consumers and businesses to seek out more affordable alternatives in the second-hand market. The shift indicates a growing reliance on refurbished goods as a viable and cost-effective option for acquiring essential technology in Japan.