Key facts
- Aviva's CEO is Amanda Blanc.
- Shareholders have seen a 282% return.
- The company's operating profit reached £1.3 billion.
- Aviva acquired Direct Line for £3.7 billion.
- The turnaround is attributed to strategic acquisitions and divestments.
Aviva has experienced a substantial turnaround, resulting in a 282% return for its shareholders during the tenure of CEO Amanda Blanc. The company's operating profit has surged to £1.3 billion. This financial success is attributed to a series of strategic acquisitions and divestments undertaken by the company. A key development in this strategy was the £3.7 billion purchase of Direct Line. The company's performance indicates a successful period of strategic repositioning and growth within the insurance sector.