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Under Armour forecasts steeper annual sales decline

Created at 7 Aug · 11:10 AM1 source↑ Market-relevant
IN SHORT

Under Armour now expects full-year revenue to decline by mid-single-digit percentages, a steeper drop than previously forecast, citing weak consumer spending in its key North American market amid macroeconomic uncertainty.

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Under Armour
athletic apparel maker forecasting revenue decline
Under Armour forecasts steeper annual sales decline

↳ Why This Matters

The revised forecast indicates ongoing challenges for Under Armour in a difficult consumer spending environment, potentially impacting investor sentiment and the company's turnaround efforts.

Key facts

  • Under Armour now forecasts a mid-single-digit percentage decline in full-year revenue.
  • This represents a steeper decline than the company's previous guidance of a "slight decline".
  • The company cited weak consumer spending and macroeconomic uncertainty in North America as reasons for the revised forecast.

Under Armour forecast a steeper annual decline in revenue on Friday, as the athletic apparel maker struggles with weak consumer spending amid macroeconomic uncertainty in its key North American market.

The company expects full-year revenue to decline by mid-single-digit percentage, compared with its prior target of a "slight decline".

Frequently asked questions

Under Armour now expects its full-year revenue to decline by mid-single-digit percentages.

The new forecast is steeper than the company's prior target of a "slight decline".

The company cited weak consumer spending and macroeconomic uncertainty in its key North American market.

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  • How It Developed

    Under Armour forecast a steeper annual decline in revenue.
    The company now expects full-year revenue to decline by mid-single-digit percentage.
    This compares with its prior target of a "slight decline".

    Sources

    T1
    Under Armour forecasts steeper annual sales declineReuters
    T2
    Under Armour braces for 2026 sales drop as turnaround efforts continuespglobal.com

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