Key facts
- Porsche plans to end Taycan production by 2030, according to German media.
- Taycan sales fell nearly 50% in 2024 and 22% in 2025.
- First-half 2026 deliveries for Porsche declined 16%, with China seeing a 32% drop.
- The Macan EV is performing better than the Taycan.
- Porsche is restructuring and plans to cut approximately 9,000 jobs by 2035.
Porsche is reportedly preparing to end production of its Taycan electric sports car by 2030, a move that signals a significant shift in the automaker's electrification strategy. The decision, reported by Germany's WirtschaftsWoche citing company sources, comes amid a sharp decline in demand for the luxury EV.
Launched in 2019 as Porsche's first all-electric production vehicle, the Taycan has struggled to meet sales expectations. Deliveries fell nearly by half in 2024 to 20,836 units and declined further by 22% to 16,339 in 2025. This downward trend has continued into 2026, with first-half deliveries dropping 16% year-over-year. The Chinese market, crucial for Porsche, experienced a particularly steep 32% decrease in sales.
While the Taycan faces challenges, Porsche's Macan EV has shown more resilience, accounting for over half of the Macan model's 84,328 global deliveries in 2025. However, Porsche's overall financial performance has weakened, prompting a restructuring that includes plans to cut around 9,000 jobs by 2035. The company is also contending with broader issues such as weak demand in China, U.S. tariffs, and a slower-than-anticipated adoption of electric vehicles.
The reported phase-out of the Taycan suggests Porsche is scaling back its earlier ambition to achieve 80% of its sales from fully electric vehicles by 2030. The Taycan's potential discontinuation may serve as a cautionary tale about the volatility of demand in the luxury electric car segment.