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Levi Strauss raises annual outlook on steady denim demand

Created at 8 Jul · 8:17 PM1 source↑ Market-relevant
IN SHORT

Levi Strauss raised its annual net sales forecast, citing sustained demand for its denim and apparel products. The company beat Wall Street estimates for second-quarter sales and earnings, benefiting from strong sales of casual apparel, particularly among Gen Z shoppers.

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Key Numbers

8%net revenue rise in Q2
$1.56 billionQ2 net revenue
28 centsQ2 adjusted earnings per share
7.0% to 7.5%fiscal 2026 net revenue growth forecast
$1.46 to $1.52fiscal 2026 adjusted earnings per share forecast
9%Americas sales growth in Q2
4%Europe sales growth in Q2
10%Asia sales growth in Q2

Who's Involved

Levi Strauss
jeans maker that raised its annual outlook
Michelle Gass
CEO of Levi Strauss, citing successful strategies
Harmit Singh
finance chief retiring after 13 years
Levi Strauss raises annual outlook on steady denim demand

↳ Why This Matters

Levi Strauss's increased sales forecast and strong quarterly results indicate resilience in consumer demand for its core products, even amidst broader economic headwinds. This suggests the company's strategic shifts towards direct-to-consumer sales and product diversification are proving effective, potentially signaling a positive trend for apparel retailers focusing on brand relevance and targete

Key facts

  • Levi Strauss raised its annual net sales forecast for fiscal 2026 to 7.0%-7.5% growth.
  • Second-quarter net revenue increased 8% to $1.56 billion, surpassing analyst estimates.
  • Adjusted earnings per share for the second quarter were 28 cents, beating expectations.
  • The company's direct-to-consumer business and expansion beyond denim are contributing to growth.
  • Sales in the Americas rose 9%, Europe saw a 4% increase, and Asia sales jumped 10% in the quarter.

Levi Strauss raised its annual net sales forecast on Wednesday, anticipating continued demand for its denim and apparel products despite broader economic uncertainties affecting consumer spending. The San Francisco-based company exceeded Wall Street's expectations for second-quarter sales, driven by strong performance in denim and casual wear, particularly among younger consumers.

In the second quarter ended May 31, Levi's net revenue climbed 8% to $1.56 billion, surpassing the $1.52 billion estimated by analysts. Adjusted earnings of 28 cents per share also beat the 24 cents forecast. The company now projects fiscal 2026 net revenue to grow between 7.0% and 7.5%, an increase from its previous forecast of 5.5% to 6.5% growth. Analysts, on average, anticipate a 6.6% rise to $6.70 billion.

Levi's also revised its adjusted earnings per share guidance upward to a range of $1.46 to $1.52, from its prior projection of $1.42 to $1.48. CEO Michelle Gass stated that the ongoing sales growth is evidence of effective strategies and execution, highlighting the company's evolution into a direct-to-consumer-first, denim lifestyle brand with a larger addressable market, leading to faster growth and higher profitability.

The company has been expanding its product lines beyond denim into items like dresses, skirts, and tops, while investing significantly in its higher-margin direct-to-consumer business. This strategy has reportedly helped rebuild momentum, with revenue increasing each quarter for the past two years. Levi's has also diversified its sourcing to mitigate tariff pressures.

In the Americas, Levi's largest market, sales increased by 9% during the quarter. Europe saw a 4% rise, and Asia experienced a 10% jump in sales. The company's finance chief, Harmit Singh, is set to retire after approximately 13 years in the role, and will remain until a successor is appointed. Singh previously noted that the company's Middle East business, representing less than 1% of total sales, has had no significant impact from current regional disruptions.

Frequently asked questions

Levi Strauss reported net revenue of $1.56 billion in the second quarter, an 8% increase year-over-year.

The company now expects fiscal 2026 net revenue to grow in the range of 7.0% to 7.5%.

The company is benefiting from strong sales of its denim and dressier casual apparel, including baggy and loose-fitting styles.

Sales rose 9% in the Americas, 4% in Europe, and 10% in Asia during the second quarter.

What Happens Next

01Levi's will continue to seek a replacement for its retiring finance chief, Harmit Singh.

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How It Developed

Levi Strauss reported an 8% rise in net revenue to $1.56 billion for the second quarter.
The company's adjusted earnings per share were 28 cents, exceeding estimates.
Levi Strauss raised its fiscal 2026 net revenue growth forecast to 7.0%-7.5%.
The company also increased its adjusted earnings per share guidance for fiscal 2026.
CEO Michelle Gass attributed the growth to successful strategies and execution in becoming a DTC-first, denim lifestyle company.

Sources

T1
Levi Strauss raises annual outlook as denim demand holds steadyReuters

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