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Hermes shares fall 11% on disappointing China sales

Created at 29 Jul · 7:07 PM1 source↑ Market-relevant
IN SHORT

Hermes shares dropped 11% after reporting second-quarter sales growth that met expectations but indicated a lack of rebound in China, its largest market. The luxury group's sales rose 6.7% to €4.1 billion, with CEO Axel Dumas noting stabilization but no fundamental rebound in China.

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Key Numbers

11%Hermes share price drop
€4.1 billionsecond-quarter sales
6.7%currency-adjusted sales growth
41%operating profit margin
€1,509Hermes share price close
$1,717.39Hermes share price close in USD
€19.7 billionmarket capitalisation reduction
10%leather goods division growth
38times earnings multiple
20%year-to-date share price decline

Who's Involved

Hermes
luxury goods maker whose shares fell on disappointing sales
Axel Dumas
CEO of Hermes, expressed satisfaction despite uncertainties
Jelena Sokolova
analyst at Morningstar
LVMH
industry bellwether that reported muted results
Kering
Gucci owner that surprised with better-than-expected results
Luca de Meo
CEO of Kering
JPMorgan
analysts who noted focus on top-line growth

↳ Why This Matters

The significant drop in Hermes shares signals investor concern over the luxury sector's ability to achieve robust growth, particularly in key markets like China, and highlights the premium valuation the company commands.

Key facts

  • Hermes reported second-quarter sales growth of 6.7% to €4.1 billion.
  • The company's sales growth was in line with expectations.
  • Hermes indicated that buying in China, its largest market, had not yet rebounded.
  • Shares of the French luxury group fell 11% on the news.
  • The leather goods division grew 10% in the quarter.

Hermes shares experienced a significant decline, dropping 11% after the luxury goods company reported second-quarter sales that met expectations but highlighted a lack of rebound in China, its most crucial market. The company's sales increased by 6.7% to €4.1 billion on a currency-adjusted basis, a slight improvement from the first quarter's 6% growth. Despite this, analysts noted that the relatively modest sales increase, coupled with the shares trading at a high multiple of 38 times earnings, was a concern for investors.

CEO Axel Dumas stated that while the Chinese market is stabilizing, a fundamental rebound has not yet been observed. He expressed satisfaction with the results given the uncertain global environment, including the impact of the Middle East conflict which had previously affected shopper appetite. Growth in the Asia-Pacific region, excluding Japan, remained steady at 2.5%. The leather goods division, a significant revenue driver for Hermes, grew by 10% in the quarter, slightly below analyst expectations.

Industry peers have shown mixed results, with LVMH reporting similarly muted performance, while Kering, the owner of Gucci, surprised the market with better-than-expected results, suggesting a potential turnaround. Hermes, known for its careful control over production and sales to maintain exclusivity, had previously weathered industry slowdowns and the COVID-19 crisis more resiliently than competitors.

Frequently asked questions

Hermes reported second-quarter sales growth of 6.7% to €4.1 billion on a currency-adjusted basis.

Hermes CEO Axel Dumas stated that the Chinese market is stabilizing but has not yet shown a fundamental rebound.

The leather goods division grew by 10% in the second quarter.

Hermes shares fell 11% due to concerns over the lack of a rebound in China and the company's high valuation relative to its earnings growth.

What Happens Next

01Investors will monitor future sales figures for signs of a rebound in China.
02The company's ability to maintain its high valuation will depend on future earnings growth.

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How It Developed

Hermes reported second-quarter sales growth of 6.7% to €4.1 billion.
The luxury group noted a lack of rebound in China, its largest market.
Hermes shares fell 11% following the sales report.

Sources

T1
Hermes shares dive as sales and Chinese weakness disappointPiQSuite
T2
Hermès Plunges as China Weakness Hits Leather Goods Salesbloomberg.com
T2
Hermes shares dive as sales and Chinese weakness disappointlive.euronext.com

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