Key facts
- Former Paisabazaar CEO Naveen Kukreja is launching a new wealthtech startup.
- The startup is seeking $9 million in its initial funding round.
- It aims to build a platform for retail investors focusing on investment advisory and distribution.
- Key advisory areas include emergency funds, insurance gaps, and asset allocation rebalancing.
- The venture plans to become a registered investment advisor.
- The funding will support licensing and rapid scaling in a competitive market.
Naveen Kukreja, the former chief executive officer of Paisabazaar, is reportedly in discussions with investors to secure $9 million for his new wealthtech venture. The startup, currently in stealth mode, aims to create a platform tailored for retail investors, offering services such as investment advisory and distribution.
Kukreja, who led Paisabazaar for over a decade before stepping down in March 2025, intends to build a technology-driven platform that provides investment advice on crucial areas like emergency fund allocation, insurance coverage gaps, and asset allocation rebalancing. The venture also plans to offer distribution services and will pursue registration as an investment advisor to ensure compliance.
Sources indicate that Singapore-based Jungle Ventures may participate in this funding round, which could also include an investment from Kukreja himself. The capital raised is intended to secure necessary distribution licenses and facilitate rapid scaling in a highly competitive market.
The wealthtech landscape is increasingly crowded with startups like Powerup Money, Otto Money, and Stable Money, all vying to serve retail investors who may not have access to high-cost professional advisory services from larger firms. These companies often pitch their ability to provide better, technology-driven advice compared to traditional relationship-based models. Investors are showing interest in this space but remain cautious about startups' long-term viability, customer retention, and revenue generation capabilities.