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Burberry sales grow 5% on US strength, Middle East conflict impacts Europe

Created at 17 Jul · 6:17 AM1 source↑ Market-relevant
IN SHORT

Burberry reported comparable store sales growth of 5% in its April-June quarter, meeting analyst expectations, driven by strong U.S. spending. However, sales in the Europe and Middle East region declined 3% due to the impact of Middle East conflict on tourist spending.

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Key Numbers

5%Comparable store sales growth (April-June quarter)
3%Sales decline in Europe and Middle East region
5%Comparable retail sales growth (fourth quarter)
2%Annual sales growth
2%Sales decline in EMEIA region (fourth quarter)
10%Growth in Americas and Greater China (fourth quarter)
115 million poundsOperating profit for the year

Who's Involved

Burberry
British luxury brand reporting quarterly sales results
Joshua Schulman
Chief executive officer of Burberry
Gerry Murphy
Chair of Burberry, set to retire
William Jackson
Successor to Gerry Murphy as Chair of Burberry
Burberry sales grow 5% on US strength, Middle East conflict impacts Europe

↳ Why This Matters

Burberry's performance highlights the divergent consumer spending patterns across key markets, with the U.S. showing resilience while geopolitical tensions impact European luxury demand. The company's return to profitable growth signals a successful turnaround strategy.

Key facts

  • Burberry reported 5% comparable store sales growth for the April-June quarter.
  • Sales in the Europe and Middle East region decreased by 3%.
  • Strong spending in the U.S. drove the quarterly sales growth.
  • The conflict in the Middle East negatively affected tourist spending in Europe.
  • Burberry's fourth-quarter sales grew 5%, with annual growth at 2%.
  • Operating profit for the year was 115 million pounds.

Burberry met analyst expectations for sales growth in its April-June quarter, reporting a 5% increase in comparable store sales, largely driven by strong consumer spending in the United States. However, the company noted that conflict in the Middle East had a dampening effect on tourist spending in its Europe and Middle East region, leading to a 3% decline in sales for that area.

In its fourth quarter, Burberry also reported comparable retail sales growth of 5%, contributing to a 2% annual growth rate, which aligned with analyst forecasts. During this period, sales in the Europe, Middle East, India, and Africa (EMEIA) region decreased by 2%. In contrast, the Americas and Greater China regions experienced robust growth of 10% each, attributed to a "reignited brand momentum."

Chief executive Joshua Schulman described the financial year as a "meaningful inflection point," signaling a return to profitable sales growth after implementing cost-cutting measures, including layoffs. The company's operating profit for the year rebounded to 115 million pounds, a significant improvement from a loss in the previous year. Additionally, Burberry announced that Chair Gerry Murphy will be retiring later in the year and will be succeeded by William Jackson.

Frequently asked questions

Burberry reported comparable store sales growth of 5% in the April-June quarter.

Sales in the Europe and Middle East region fell 3% in the April-June quarter, and the EMEIA region saw a 2% decline in the fourth quarter.

Conflict in the Middle East impacted tourist spending in Europe, contributing to the sales decline.

Burberry's operating profit for the year was 115 million pounds.

What Happens Next

01Gerry Murphy will retire later in the year.
02William Jackson will succeed Gerry Murphy as Chair.

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How It Developed

Burberry reported comparable store sales grew 5% in the April-June quarter.
Sales in the Europe and Middle East region fell 3%.
The company cited strong spending in the U.S. as a key driver.
Conflict in the Middle East impacted tourist spending in Europe.
Burberry's fourth-quarter comparable retail sales grew 5% in the period ending March 28.
Annual growth reached 2%, in line with analyst expectations.
Sales in the EMEIA region fell 2% in the fourth quarter.
The Americas and Greater China regions grew 10% each.

Sources

T1
Burberry sales boosted by US, while Iran war hits European spendingReuters
T2
Burberry Sales Growth: Burberry Reports Strong US and China Sales ...brandequity.economictimes.indiatimes.com

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