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Bernard Arnault regrets selling early Netflix and Google stakes

Created at 28 Jul · 3:56 PM1 source↑ Market-relevant
IN SHORT

LVMH CEO Bernard Arnault expressed regret over selling his early investments in Netflix and Google, stating his family office acquired nearly 20% of Netflix shortly after its launch. He noted that Netflix stock multiplied tenfold since his exit, and Google shares also saw significant gains.

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Key Numbers

20%Netflix stake acquired by Arnault's family office
$30 millionInvestment in Netflix in July 1999
$500 millionNetflix market capitalization in summer 2003
$300 billionNetflix current market capitalization
$60 billionEstimated current value of a 20% Netflix stake
$110 billionPeak value of a 20% Netflix stake last summer
$2 to $3Price of Google shares received by Arnault
130-foldMarket capitalization jump for Google since its IPO
$4 trillionAlphabet's current market capitalization
$156 billionBernard Arnault's estimated net worth

Who's Involved

Bernard Arnault
CEO of LVMH, discussed early investments in Netflix and Google
LVMH
Luxury goods conglomerate owned by Bernard Arnault
Netflix
Video-streaming giant, subject of Arnault's early investment regret
Google
Search-and-advertising titan, also a subject of Arnault's early investment regret
Groupe Arnault
Arnault's family office, which made early investments in Netflix and Google
Guillaume Pley
Host of the 'Legend' podcast
Alphabet
Parent company of Google
Bernard Arnault regrets selling early Netflix and Google stakes

↳ Why This Matters

Bernard Arnault's reflections highlight the immense growth potential of early-stage tech investments and the significant wealth that can be generated by holding onto such assets through market cycles. His comments offer insight into the investment strategies of one of the world's wealthiest individuals and underscore the transformative impact of companies like Netflix and Google on the global econ

Key facts

  • Bernard Arnault's family office invested in Netflix shortly after its launch, acquiring nearly 20% of the company.
  • Arnault's team sold a significant portion of the Netflix stake by the summer of 2003.
  • Arnault also received Google shares at a low price after investing in a fund that liquidated during the dot-com crash.
  • He expressed regret over selling both Netflix and Google shares prematurely, noting their substantial subsequent growth.

Bernard Arnault, the CEO of luxury conglomerate LVMH, has revealed that he regrets selling his early investments in both Netflix and Google. In a rare interview on the "Legend" podcast, Arnault stated that his family office, Groupe Arnault, acquired nearly 20% of Netflix shortly after its launch, a move that proved to be a "huge success."

However, Arnault admitted he "sold too soon," as Netflix stock has since multiplied tenfold. His family office initially invested $30 million in Netflix in July 1999, becoming its largest investor. By the summer of 2003, when Netflix's market capitalization was approximately $500 million, Arnault's team had sold much of their stake. Today, Netflix's value is around $300 billion, meaning a 20% stake would be worth approximately $60 billion.

Arnault also shared that he received a "big batch" of Google shares, trading at $2 to $3 each, after investing in a US fund that was liquidated during the dot-com crash. While he noted they "made a good profit" when selling these shares, he acknowledged that Google, now Alphabet, has seen its market capitalization increase more than 130-fold since its 2004 IPO, reaching around $4 trillion.

Despite these missed opportunities, Arnault remains one of the world's wealthiest individuals, with an estimated net worth of $156 billion, making him the richest non-American on the Bloomberg Billionaires Index.

Frequently asked questions

Bernard Arnault's family office invested $30 million in Netflix in July 1999, shortly after its launch, and acquired nearly 20% of the company, becoming its largest investor.

Arnault regrets selling his Netflix stake prematurely because the stock has since multiplied tenfold, and his early 20% holding would be worth approximately $60 billion today.

Arnault received Google shares at a low price of $2 to $3 each after investing in a fund that liquidated during the dot-com crash. He sold them for a good profit, but acknowledges the company's massive growth since its IPO.

Bernard Arnault's estimated net worth is $156 billion, making him the wealthiest non-American on the Bloomberg Billionaires Index.

What Happens Next

01Arnault's family office may reassess its investment strategy based on past missed opportunities.

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How It Developed

Bernard Arnault's family office invested in Netflix shortly after its launch.
Arnault's family office acquired nearly 20% of Netflix.
Arnault's team sold much of the Netflix position by the summer of 2003.
Arnault invested in a US fund that was liquidated during the dot-com crash.
Arnault received a large batch of Google shares when they were trading for $2 to $3 each.
Arnault sold the Google shares at some point, making a good profit.
Arnault stated he regrets selling his early Netflix stake prematurely.

Sources

T1
LVMH's Bernard Arnault says he regrets selling his early Netflix stake as he missed out on a monster gainBusiness Insider

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