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AT&T beats subscriber targets on bundled offers

Created at 22 Jul · 10:41 AM1 source↑ Market-relevant
IN SHORT

AT&T exceeded second-quarter wireless subscriber addition expectations, driven by its bundled mobile and broadband offerings and revamped low-cost plans. The company also reported record broadband additions and better-than-expected adjusted earnings per share.

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Key Numbers

432,000net monthly bill-paying wireless subscribers added
338,500estimated wireless subscriber additions
367,000new fiber internet users
279,000fixed wireless subscribers added
42.5%homes with advanced internet also subscribing to wireless
$31.6 billiontotal revenue
$31.80 billionestimated total revenue
65 centsadjusted earnings per share
59 centsanalysts' average estimate for EPS

Who's Involved

AT&T
telecom provider exceeding subscriber targets
AT&T beats subscriber targets on bundled offers

↳ Why This Matters

The strong subscriber growth and better-than-expected earnings per share indicate AT&T's bundled service strategy is effectively attracting value-conscious customers and reducing churn, potentially improving long-term customer lifetime value in a competitive market.

Key facts

  • AT&T added 432,000 net monthly bill-paying wireless subscribers in the second quarter.
  • The company's bundled mobile and broadband offerings attracted customers.
  • AT&T reported record broadband additions, with 367,000 new fiber internet users.
  • Second-quarter revenue was $31.6 billion.
  • Adjusted earnings per share were 65 cents, beating analyst estimates.

AT&T exceeded expectations for wireless subscriber additions in the second quarter, benefiting from its strategy of bundling services and offering revamped low-cost plans. The company added 432,000 net monthly bill-paying wireless subscribers, surpassing the estimated 338,500. This growth was fueled by bundled mobile and broadband offerings, including the OneConnect subscription and customizable Build-A-Plan options.

In addition to wireless gains, AT&T achieved record broadband additions, securing 367,000 new fiber internet users and 279,000 fixed wireless subscribers. Approximately 42.5% of homes using AT&T's advanced internet services also subscribe to its wireless offerings.

For the second quarter, AT&T reported total revenue of $31.6 billion, slightly below the estimated $31.80 billion. However, adjusted earnings per share came in at 65 cents, exceeding the average analyst estimate of 59 cents.

Frequently asked questions

AT&T added 432,000 net monthly bill-paying wireless subscribers in the second quarter.

Total revenue was $31.6 billion, slightly below the estimated $31.80 billion.

Adjusted earnings per share were 65 cents, exceeding the analysts' average estimate of 59 cents.

The company's convergence strategy, bundling mobile and broadband services, along with revamped low-cost unlimited plans, is attracting customers.

What Happens Next

01AT&T will continue investing in its fiber network expansion.
02The company will likely monitor customer response to its bundled and low-cost plans.

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How It Developed

AT&T launched OneConnect, bundling wireless and home internet.
The company introduced customizable Build-A-Plan options and new entry-level wireless plans.
AT&T added 432,000 net monthly bill-paying wireless subscribers in Q2.
This figure surpassed estimates of 338,500 additions.
AT&T reported record broadband additions, including 367,000 fiber internet users.
The company also added 279,000 fixed wireless subscribers.
Total revenue was $31.6 billion, slightly below estimates of $31.80 billion.
Adjusted earnings per share were 65 cents, exceeding the analyst average estimate of 59 cents.

Sources

T1
AT&T tops targets for wireless subscriber additions as bundle offers gain tractionReuters

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