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Russian hardware wallet sales surge ahead of new crypto rules

Created at 8 Aug · 5:56 PM1 source↑ Market-relevant
IN SHORT

Sales of hardware crypto wallets in Russia more than doubled in the first half of 2026, with M.Video reporting a 107% unit sales increase in Q2 and Wildberries seeing an 84% year-on-year rise in H1. This surge precedes new crypto regulations set to take effect in September.

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Key Numbers

107%M.Video hardware wallet unit sales increase Q2 vs Q1
92%M.Video hardware wallet sales value increase Q2
84%Wildberries hardware wallet unit sales increase H1 year-on-year
60%Wildberries hardware wallet sales value increase H1
13%Wildberries average hardware wallet price decrease
7,900 rublesWildberries average hardware wallet price
300,000 rublesannual cap per intermediary for retail crypto purchases
July 1, 2027deadline for withdrawals to personal wallets
September 1effective date for new crypto regime
$116 millionestimated losses from Coldcard firmware flaw

Who's Involved

M.Video
Russian retailer reporting a 107% rise in hardware wallet sales
Wildberries
Russian retailer with an 84% year-on-year increase in hardware wallet sales
RWB
Parent company of Wildberries, cited for sales data
Bank of Russia
Central bank outlining new crypto framework details
Coinkite
Disclosed a Coldcard firmware flaw
Russian hardware wallet sales surge ahead of new crypto rules

↳ Why This Matters

The significant increase in hardware wallet sales in Russia indicates growing consumer interest in self-custody of digital assets, potentially in anticipation of stricter regulatory controls and withdrawal limitations. This trend highlights a proactive approach by Russian users to secure their cryptocurrency holdings before new regulations take effect.

Key facts

  • Hardware wallet unit sales at M.Video rose 107% in Q2 compared to Q1.
  • Wildberries reported an 84% year-on-year increase in hardware wallet unit sales in the first half of the year.
  • Russia is preparing to implement new cryptocurrency regulations starting September 1.
  • Withdrawals from Russian digital depositories to personal wallets are restricted until July 1, 2027.
  • A recent firmware flaw in Coldcard hardware wallets was disclosed, potentially causing significant losses.

Russian consumers are increasingly purchasing hardware crypto wallets, with sales more than doubling in the first half of 2026, according to data from major retailers M.Video and Wildberries. M.Video reported a 107% increase in unit sales in the second quarter compared to the first, alongside a 92% rise in sales value. Wildberries saw an 84% year-on-year increase in unit sales and a 60% rise in sales value during the first half. The average price for hardware wallets on Wildberries decreased by 13% to 7,900 rubles, while M.Video expanded its product offerings.

This surge in demand for self-custody solutions comes as Russia prepares to implement a new, broader cryptocurrency regime on September 1. While Russian law does not prohibit non-custodial wallets, it does impose restrictions on withdrawals from domestic digital depositories to personal wallets, with a transition period extending until July 1, 2027. After this date, crypto transactions will be required to go through regulated entities, and banks will be mandated to reject transactions outside this framework.

The new framework, as outlined by the Bank of Russia, will permit regulated exchanges and digital depositories, and allow some retail investors to purchase liquid cryptocurrencies after testing and within an annual cap of 300,000 rubles per intermediary. However, the ban on domestic crypto payments will remain. Despite the benefits of hardware wallets in reducing exposure risks by storing private keys on dedicated devices, they are not without technical risks. Coinkite recently disclosed a firmware flaw in its Coldcard devices that could weaken seed generation, potentially leading to losses exceeding $116 million.

Frequently asked questions

Sales are increasing as Russia prepares to implement new cryptocurrency regulations on September 1 and faces withdrawal restrictions on digital assets until July 1, 2027, prompting users to seek self-custody solutions.

The new framework will allow regulated exchanges and digital depositories, permit some retail investors to buy cryptocurrencies within limits after testing, and retain the ban on domestic crypto payments.

Hardware wallets help reduce risks by storing private keys offline, but they still carry technical risks, such as firmware flaws, and do not eliminate device or seed security risks.

What Happens Next

01Russia's new crypto regime takes effect on September 1.
02Withdrawals from Russian digital depositories to personal wallets will be restricted after July 1, 2027.

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How It Developed

Retailer M.Video reported a 107% increase in hardware wallet unit sales in Q2 from Q1.
M.Video also saw a 92% increase in hardware wallet sales by value in Q2.
Wildberries recorded an 84% year-on-year increase in hardware wallet unit sales in H1.
Wildberries' hardware wallet sales value rose 60% in H1.
Wildberries' average hardware wallet price fell 13% to 7,900 rubles.
Russian law permits non-custodial wallets but restricts withdrawals to personal wallets until July 1, 2027.
New crypto regulations are set to take effect in Russia on September 1.
A Coldcard firmware flaw was disclosed on July 30, potentially leading to losses over $116 million.

Sources

T1
Hardware wallet sales in Russia more than double as new crypto rules nearCoinDesk

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