Key facts
- UK supermarkets experienced a significant increase in sales of chilled finger foods and dips due to a heatwave.
- Grocery price inflation in the UK has slowed to 2.1%, its lowest point since October 2024.
- Consumers utilized promotions heavily, with 31.3% of sales coming from deals.
- Sales of ice-cream and sorbet increased by 26%, and frozen fruit sales rose by 48%.
- Convenience stores saw their strongest sales growth in over a year.
Record summer temperatures in the UK have significantly influenced consumer purchasing habits, leading to a notable increase in spending on chilled finger foods and dips, a trend dubbed "picky bits." Shoppers are increasingly opting for convenience and lighter options over traditional hot meals, a shift that has boosted sales for items like olives, quiche, coleslaw, and various dips. This behaviour is also contributing to a higher frequency of supermarket visits, although the average spend per shopper has decreased.
Supermarkets are responding to this demand by expanding their chilled deli ranges and offering more promotions. Despite warnings of potential cost increases due to global supply chain and energy issues stemming from the Iran war, grocery price inflation has eased considerably, reaching its lowest point since October 2024. This easing inflation, coupled with increased promotional activity, has led to a rise in consumer financial confidence.
The research indicates a broader change in eating patterns, with mealtimes being pushed later and a preference for "grazing rather than cooking." This phenomenon is supported by data showing the highest number of grocery trips since March 2020, even as overall spending growth at UK grocers has slowed.