Key facts
- Record heatwaves have intensified across Europe, with Germany experiencing temperatures above 40C.
- Chinese air conditioner brands, particularly Midea, have seen a significant surge in demand.
- Midea's PortaSplit model is popular for its easy installation, compatible with European window regulations.
- Midea reported sales increases of over 70% year-on-year in several European countries.
- Environmental concerns exist regarding the energy consumption and carbon emissions of air conditioning units.
Record-breaking heatwaves across Europe have driven an unprecedented demand for air-conditioning units, with Chinese brands, particularly Midea, emerging as the top choice for consumers. Western Europe has experienced its hottest June on record, with temperatures in Germany exceeding 40C, and further heatwaves are anticipated.
Steven Scholtysek, a German engineer living in an attic apartment, described the Midea PortaSplit as a "game changer" for coping with the intense heat. This sentiment is shared by many across Europe, a region historically having low rates of air-conditioning ownership. The Midea PortaSplit has become a highly sought-after product, with units selling out rapidly and appearing on resale sites at inflated prices. A dedicated website, MideaFinder, tracks its availability.
The PortaSplit's popularity is largely attributed to its design, which allows for self-installation without the need for external wall modifications, a common restriction in European cities with historic preservation rules. The unit comes with a lightweight outdoor component that can be placed outside windows, advertised as compatible with most European window types.
Denis Yurchak, a Vienna resident, noted a "kind of cult" surrounding Midea products, with many users sharing tips and experiences online. He reported receiving daily inquiries about his PortaSplit after sharing his positive experience on X.
Chinese companies have reported significant sales increases. Midea's sales in France, Spain, Germany, and the UK surged over 70% year-on-year, according to the company's statement to Chinese state media. TCL Technology reported a more than 300% jump in sales in France alone, while Gree also confirmed "noticeably stronger demand" and a high proportion of first-time buyers.
However, the increased use of air conditioning raises environmental concerns. Air conditioning accounts for 7% of global electricity consumption and contributes 2.7% of global CO2 emissions. Environmental advocates and politicians have historically opposed widespread AC use due to its energy demands and potential to worsen urban heat island effects. The World Health Organization's Europe office recommends a "nuanced approach," acknowledging AC's necessity for protecting vulnerable populations while noting it is not a sustainable long-term solution.
Chinese media has celebrated the demand for its air conditioners as a sign of "Chinese-style empowerment," challenging the "Made in China" stigma. European consumers like Scholtysek have expressed surprise at the quality and modern design of Midea products, comparing them favorably to European or other established brands. Midea's Europe general manager, Ralph Kobsik, stated the company sees "considerable long-term growth potential" and will continue investing in technologies tailored for European consumers.