Key facts
- Deliveroo data shows increased orders for London restaurants and retailers during England's World Cup matches.
- BBQ, cocktail, and pizza orders saw substantial rises.
- The trend indicates a boost for businesses on the Deliveroo platform.
- Consumers are ordering in to watch World Cup matches.
- Major sporting events can impact the on-demand economy.
Deliveroo has reported a significant increase in orders for London-based restaurants and retailers during England's matches in the World Cup. The food delivery platform's data indicates a substantial boost for businesses that are part of its network. Specific categories that saw considerable rises in demand include BBQ items, cocktails, and pizzas. This surge in orders points to a positive economic effect on participating businesses, as consumers appear to be ordering in to watch the matches. The data suggests that major sporting events like the World Cup can have a tangible impact on the on-demand economy, particularly for food and beverage services and related retail items.