Key facts
- Manchester United has reportedly agreed to a training kit sponsorship deal with Betway.
- The deal is reportedly worth £20 million per year.
- This is described as a multi-year agreement.
- The sponsorship is considered the most lucrative training kit-only sponsorship in football history.
- The deal helps Manchester United navigate new Premier League regulations on gambling partnerships.
Manchester United has reportedly reached an agreement with Betway for a training kit sponsorship deal worth £20 million per year. This multi-year contract is being hailed as the most lucrative training kit-only sponsorship in the history of football. The agreement is particularly strategic as it allows Manchester United to comply with and navigate the Premier League's recently implemented regulations on gambling partnerships. These new rules have placed restrictions on the extent of gambling-related sponsorships clubs can engage in, making this deal a notable achievement for the club in securing substantial commercial revenue while adhering to league guidelines.
The reported value of £20 million per year makes this training kit sponsorship the most profitable of its kind in football. This financial arrangement underscores Manchester United's continued commercial strength and its ability to attract major sponsors, even within a more regulated environment. The club's commercial team has successfully structured the deal to focus solely on the training kit, a specific category that may be subject to different rules or have less direct exposure than main shirt sponsorships.