Key facts
- FIFA is considering selling up to 20% of its World Cup commercial rights.
- The sale would be conducted through a new subsidiary called FIFA Forward Enterprise.
- The goal is to raise billions of dollars for soccer development.
- The plan has drawn criticism from officials and fans.
- Concerns include over-commercialization of the World Cup.
- There are potential concerns about ties to the Trump family.
FIFA is reportedly considering a significant move to sell a portion of its commercial rights for the World Cup. The organization is contemplating divesting up to 20% of these rights to private investors. This potential sale would be conducted through a newly established subsidiary named FIFA Forward Enterprise. The primary objective behind this strategy is to raise billions of dollars, which FIFA intends to allocate towards the development of soccer globally.
Despite the stated aims of financial growth for soccer development, the proposal has already encountered criticism. Several officials and fans have voiced their concerns regarding the potential for over-commercialization of the World Cup. Additionally, there are apprehensions about possible ties between the new venture and the Trump family, though details on this connection remain unspecified in the initial reports.