EuroLeague CEO: NBA Europe plans are 'following the money,' we won't disappear

Key facts

• The EuroLeague CEO stated the NBA's European plans are primarily commercial.
• The NBA's European plans are described as "following the money."
• The EuroLeague maintains a basketball-first approach.
• The EuroLeague has secured 10-year franchise deals.
• The EuroLeague has plans for future expansion.
• The EuroLeague CEO asserted the organization will not disappear.
• The NBA is pursuing expansion into Europe.

EuroLeague CEO Chus Bueno has commented on the NBA's reported plans for expansion into Europe, describing the initiative as primarily driven by commercial interests and stating that the NBA is "following the money." Bueno contrasted the NBA's approach with that of the EuroLeague, which he characterized as having a basketball-first philosophy. He emphasized the EuroLeague's current strength and long-term vision, highlighting the organization's 10-year franchise deals as a key factor in its stability. Bueno asserted that the EuroLeague is not concerned about disappearing due to the NBA's ambitions. The EuroLeague is also planning for its own expansion, indicating a competitive landscape developing in European basketball.