Key facts
- Bombardier CEO Éric Martel stated supersonic flight is not a priority.
- High certification costs are a reason for not pursuing supersonic jets.
- Limited market appeal is another reason for not pursuing supersonic jets.
- Bombardier will focus on current jet technology.
- The Global 8000's speed capabilities were mentioned.
- The company will concentrate resources on existing platforms.
Bombardier CEO Éric Martel has stated that supersonic flight is not a priority for the company, despite its existing capabilities that could support such technology. Martel explained that the high costs associated with certifying supersonic aircraft, coupled with a perceived limited market appeal, make it an unviable pursuit for Bombardier at this time. The company's strategic direction will instead focus on refining and advancing its current fleet of business jets. This includes further development of models like the Global 8000, which is already recognized for its speed. Bombardier's decision reflects a commitment to investing in technologies that offer a more immediate and broader market return. The company believes that concentrating on its established platforms is a more prudent use of resources than venturing into the complex and expensive realm of supersonic aviation. This approach allows Bombardier to maintain its competitive edge in the business jet sector by focusing on innovation within its core offerings and meeting the existing demands of its clientele.