Bernard Arnault joins X to counter media scrutiny

Bernard Arnault, the chief executive of LVMH Moët Hennessy Louis Vuitton, has established a personal account on the social media platform X, formerly Twitter, to directly address public debate and media scrutiny. This move signifies a departure from his characteristic media shyness and is seen as a direct response to a critical investigation published by the French newspaper Le Monde. The investigation reportedly delved into his vast business empire and personal life, prompting Arnault to seek a direct channel for communication.

In separate remarks, Arnault also offered insights into various aspects of his career and personal philosophy. He recalled advising Steve Jobs, though the specifics of this advice were not detailed. Arnault expressed regret over selling his early stake in Netflix, indicating a missed opportunity for significant returns. Furthermore, he discussed his approach to raising his children, with the intention of them working within the family business. His business advice centered on the importance of product quality and unwavering perseverance in achieving success.

Arnault's decision to join X suggests a strategic effort to manage his public image and narrative, particularly in light of increased scrutiny. The platform allows for direct communication with a broad audience, bypassing traditional media gatekeepers. His comments on Jobs and Netflix provide a glimpse into his long-standing involvement in global business and his reflections on key moments and decisions. The emphasis on family succession planning highlights the enduring legacy he aims to build for LVMH.