Key facts
- Au Vodka is reportedly nearing a sale.
- The potential buyer is American company Sazerac.
- The reported sale price is £500 million.
- Au Vodka is a UK ready-to-drink vodka producer.
- Co-founders Charlie Morgan and Jackson Quinn are set for windfalls.
- Sazerac is a major player in the global drinks industry.
- The acquisition would expand Sazerac's portfolio.
- Au Vodka has gained traction among younger consumers.
Au Vodka, a notable UK-based producer of ready-to-drink vodka, is reportedly on the verge of being acquired by the American spirits company Sazerac. The proposed sale is valued at approximately £500 million. This transaction is expected to yield considerable financial returns for Au Vodka's co-founders, Charlie Morgan and Jackson Quinn. Sazerac, a major player in the global drinks industry, is looking to integrate Au Vodka into its extensive portfolio, which includes brands like Buffalo Trace and Sazerac Rye. The acquisition would strengthen Sazerac's presence in the UK market and expand its offerings in the ready-to-drink segment, a rapidly growing area of the beverage industry. Au Vodka has gained significant traction in recent years, particularly among younger consumers, due to its distinctive branding and marketing strategies. The company's success has been attributed to its focus on premium positioning and its ability to create a strong social media presence. The deal, if finalized, would represent a major exit for the founders and a significant expansion for Sazerac.