Key facts
- Jaja Finance operates Asda's credit card services.
- Jaja Finance's debt has increased by nearly £50 million.
- The company is incurring a 15% annual interest rate on its debt.
- Jaja Finance reported a pre-tax loss of £35.8 million for 2025.
- Debt interest payments exceeded Jaja Finance's annual turnover in 2025.
Jaja Finance, the company responsible for Asda's credit card operations, is experiencing a substantial increase in its debt burden. The firm's debt has risen by approximately £50 million, and it is now subject to a 15% annual interest rate on this accumulated debt. This financial strain is reflected in its 2025 performance, where Jaja reported a pre-tax loss of £35.8 million. The severity of its debt situation is underscored by the fact that the interest paid on its debt exceeded the company's entire annual turnover for the same period. This indicates a significant challenge in managing its financial obligations and profitability.