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Unilever eyes sales growth with new products amid food arm drag

Created at 28 Jul · 7:06 AM1 source↑ Market-relevant
IN SHORT

Unilever is introducing novel products like avocado mayonnaise to boost its food arm, which is being spun off in a £33bn deal. Despite upgraded sales expectations, the food business's performance and European operations weighed on operating profit in the first half.

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Key Numbers

£33bndeal value for food business spin-off
€4.9bnfirst-half operating profit
2.6%operating profit growth
4%food business turnover decline
€6.3bnfood business turnover
4.2%personal care sales growth
€6.8bnpersonal care sales
0.9%European sales decline
7.6%Latin America sales growth
8%India sales growth
4-6%full-year sales growth guidance
3%underlying volume growth forecast
2%previous underlying volume growth forecast

Who's Involved

Unilever
consumer goods giant facing challenges in its food arm
McCormick
US food giant acquiring Unilever's food business
Fernando Fernandez
Unilever's chief executive
Alex Pugh
analyst at Freetrade
Unilever eyes sales growth with new products amid food arm drag

↳ Why This Matters

Unilever's strategic moves, including the significant spin-off of its food business and the introduction of innovative products, are crucial for its future profitability and market positioning amidst a challenging economic environment and increased competition.

Key facts

  • Unilever is introducing new products, including avocado mayonnaise, to revitalize its food business.
  • The company has upgraded its full-year sales growth forecast to 4-6%.
  • Operating profit for the first half increased by 2.6% to €4.9bn.
  • The food arm's turnover decreased by 4% to €6.3bn, while personal care sales grew by 4.2% to €6.8bn.
  • Sales in Europe declined by 0.9%, while Latin America and India saw significant growth.

Unilever is implementing new strategies, including the introduction of products like avocado mayonnaise, to address declining sales in its food division. This division is slated for a £33bn spin-off to US food company McCormick. Despite these efforts and an upgrade to its full-year sales growth expectations, the food arm's performance, alongside that of its European operations, has impacted the group's overall operating profit, which saw a modest 2.6% increase to €4.9bn in the first half.

The company reported a 4% drop in turnover for its food business, reaching €6.3bn, while its personal care segment experienced a 4.2% rise to €6.8bn. Unilever cited a "softer market environment and increased competition" in the US condiments market as reasons for the food arm's struggles, but expressed optimism for acceleration in the second half driven by innovation. The gross margin in the food arm was affected by rising commodity costs and increased investment.

Performance varied geographically, with European sales falling by 0.9%, while Latin America and India demonstrated strong growth at 7.6% and 8% respectively. The personal care division, which constitutes over a quarter of group turnover, saw nearly 5% growth, with the Dove skincare range performing particularly well. Investment in World Cup advertising campaigns also contributed positively in the second quarter.

Chief executive Fernando Fernandez highlighted the company's portfolio transformation, stating that brands are stronger and execution is sharper. He expressed confidence in meeting the upgraded full-year outlook of 4-6% sales growth, with an improved underlying volume growth forecast of 3%. An analyst from Freetrade noted that Unilever's first-half results provide positive momentum and a clear direction for the company.

Frequently asked questions

The deal to offload Unilever's food business to McCormick is valued at £33bn.

The food business includes brands such as Marmite and Hellmann’s.

Food arm turnover slipped by 4% to €6.3bn, while personal care products sales jumped by 4.2% to €6.8bn.

What Happens Next

01Unilever expects food growth to accelerate in the second half of the year.
02The company expects to be within its multi-year guidance of 4-6% sales growth for the full year.

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Cadence

How It Developed

Unilever's food arm is being spun off in a £33bn deal to McCormick.
The company introduced new products like avocado mayonnaise to drive sales.
Unilever upgraded its full-year sales growth outlook to 4-6%.
Operating profit rose 2.6% to €4.9bn in the first half.
Food arm turnover fell 4% to €6.3bn, while personal care sales rose 4.2% to €6.8bn.
European sales declined 0.9%, contrasting with growth in Latin America and India.
Personal care arm saw nearly 5% growth, with Dove performing strongly.

Sources

T1
Unilever turns to ‘avocado mayonnaise’ as food weighs on profit ahead of spin-offCity AM

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