Key facts
- Uber has paused the majority of its planned food delivery expansion in Europe.
- The company will not launch services in five of the seven countries initially targeted for expansion.
- Austria, Norway, and Greece are among the countries affected by the pause.
- This strategic shift is occurring as Uber continues takeover talks with Delivery Hero.
Uber has significantly scaled back its planned food delivery expansion across Europe, pausing launches in five of the seven countries initially targeted for this year. This strategic decision comes as the ride-sharing giant is actively pursuing a takeover of competitor Delivery Hero.
According to reports, Austria, Norway, and Greece are among the nations where Uber will no longer be introducing its food delivery services. This move represents a notable shift from its earlier ambitious plans for the European market.
The pause in expansion is directly linked to Uber's ongoing negotiations for a potential acquisition of Delivery Hero, indicating a focus on consolidating its market position through corporate growth rather than organic expansion in these specific regions.