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Tavistock Investments buys AI firm Plus Group for up to £16 million

Created at 28 Jul · 7:31 AM1 source↑ Market-relevant
IN SHORT

Tavistock Investments Plc has acquired an 87.9% stake in AI Agent technology provider Plus Group of Companies Ltd. for an initial £900,000, with further payments totaling up to £15.1 million over four years, subject to performance criteria.

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Key Numbers

87.9%Plus Group stake acquired by Tavistock
£900,000Initial cash consideration
£3.6 millionAdditional cash payable over 18 months
£11.5 millionMaximum performance-related consideration
£16 millionMaximum total consideration
£1 millionPlus Group turnover (year to Sept 30, 2025)
£340,000Plus Group EBITDA (year to Sept 30, 2025)

Who's Involved

Tavistock Investments Plc
Investment advice company acquiring AI technology firm
Plus Group of Companies Ltd.
Provider of AI Agent technology and paraplanning services
Brian Raven
Chief executive of Tavistock Investments Plc
Scott Daniels
Founder of Plus Group
Tavistock Investments buys AI firm Plus Group for up to £16 million

↳ Why This Matters

The acquisition signifies Tavistock's strategic move to integrate artificial intelligence into its financial advisory services, aiming to enhance productivity and expand access to financial advice for a broader retail audience. This integration is a key part of its rebranding to Vertex Group.

Key facts

  • Tavistock Investments Plc acquired an 87.9% stake in Plus Group of Companies Ltd.
  • The initial cash consideration for the acquisition is £900,000.
  • Additional cash payments of £3.6 million are due over 18 months, with up to £11.5 million more possible over four years based on performance.
  • Plus Group reported turnover of nearly £1 million and EBITDA of £340,000 in the year ended September 30, 2025.
  • The acquisition supports Tavistock's strategy to become a technology-enabled financial services group and its rebranding to Vertex Group.

Tavistock Investments Plc has acquired an 87.9% stake in Plus Group of Companies Ltd., a provider of AI Agent technology and paraplanning services for UK financial advisory firms. The deal involves an initial cash payment of £900,000, with further cash payments totaling £3.6 million over the next 18 months. An additional performance-related consideration of up to £11.5 million may be paid over four years, bringing the maximum total consideration to £16 million.

In its last financial year, Plus Group reported turnover of just under £1 million and EBITDA of approximately £340,000. The acquisition is part of Tavistock's strategy to build a technology-enabled financial services group and marks the beginning of its rebranding to Vertex Group, following recent acquisitions of Alpha Beta Partners and Lifetime Financial Management.

Plus Group currently has two AI Agents in production, two in beta testing, and is developing 10 more. The company has collaborated with Lifetime Financial Management over the past year to develop AI-enabled solutions aimed at enhancing adviser productivity and operational efficiency. Brian Raven, CEO of Tavistock Investments Plc, stated that the acquisition is a milestone in building a modern, technology-enabled financial services business, emphasizing that AI will augment rather than replace human advisers. Scott Daniels, founder of Plus Group, shared a vision of using technology to support advisers and strengthen client relationships.

Frequently asked questions

Plus Group of Companies is a UK-based provider of artificial intelligence (AI) Agent technology and paraplanning services for financial advisory firms.

Paraplanning involves the technical and administrative work that supports financial advisers, including research and preparing recommendations.

The maximum total consideration for the acquisition is £16 million, comprising an initial £900,000, £3.6 million over 18 months, and up to £11.5 million in performance-related payments.

Tavistock Investments Plc is rebranding to Vertex Group.

What Happens Next

01Tavistock Investments Plc will complete its rebranding to Vertex Group.
02Further performance-based payments to Plus Group may be made over four years.

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Cadence

How It Developed

Tavistock Investments Plc announced the acquisition of 87.9% of Plus Group of Companies Ltd.
The initial consideration for the acquisition is £900,000 in cash.
An additional £3.6 million is payable over the next 18 months.
Further deferred consideration of up to £11.5 million may become payable over four years, subject to performance criteria.
Plus Group recorded turnover of just under £1 million and EBITDA of approximately £340,000 in its last financial year.
The acquisition advances Tavistock's strategy to build a technology-enabled financial services group and initiates its rebranding to Vertex Group.
Plus Group operates two AI Agents in production, has two in beta testing, and is developing 10 more.
Tavistock Investments Plc is rebranding to Vertex Group.

Sources

T1
Wealth manager Tavistock buys Plus Group in AI playFinancial News London
T2
Acquisition of Plus Group | Company Announcement | Investegateinvestegate.co.uk
T2
Tavistock buys Plus Group to accelerate its AI-led financial advice ...joshthompson.co.uk
T2
Tavistock acquires AI tech firm, Plus Group of Companies for £6.4 ...newsnreleases.com

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