Key facts
- Gootopia, a slime business co-owned by broadcaster Steph McGovern, has achieved profitability.
- The company reported a £16,000 surplus in its 2025 accounts, reversing a £22,000 deficit from the previous year.
- Gootopia has expanded to 12 locations across the UK.
- The business has partnered with Hamleys for events and launched a mobile party service and 'slime and wine' nights for adults.
- The company increased its staff by 10 to a total of 45.
Gootopia, a slime business co-owned by broadcaster Steph McGovern, has returned to profitability after a period of rapid expansion. The company reported a £16,000 surplus in its 2025 profit and loss account, a significant turnaround from a £22,000 deficit the previous year.
Founded in 2018, Gootopia has grown from a single site to a dozen locations across the UK. McGovern, an early investor, has been involved in overseeing this expansion, frequently discussing the business's progress and challenges on her podcast.
The company's growth has been supported by collaborations, including hosting events at Hamleys' flagship Regent Street store and its Westfield location. Gootopia has also introduced a mobile slime party service and adult-focused 'slime and wine' nights.
Despite expanding its headcount by 10 to 45 staff, Gootopia's tax bill more than doubled during the year, reflecting the costs associated with its growth.